This whole thing is bigger than you or me, and that's just the banner.
Whether it's hot air or hype or whether or not we all really are indeed being fooled, this is massive.
Conor McGregor, an Irish man from Dublin, is set to trade blows with one of the greatest boxers of all time and arguing about his credentials to do that won't change it. Conor McGregor, an MMA fighter, is set to step into the boxing ring, for the first time, in one of the biggest clashes ever.
We all know Mayweather is favourite, we all know he should do the business and that this is his world and he's a destroyer in his world. We all know that most boxers are out of their depth against Mayweather never mind someone without a pro boxing record but it doesn't make you any smarter repeating that and dismissing any interest in the fight.
The world is watching this because, holy shit, imagine it did happen. The world is watching because no-one has a clue what McGregor will bring to the fight, Mayweather included. The world is watching because of how it has been promoted.
And it's being promoted far and wide with some inspiring videos.
"Sit back and enjoy the show and, when it's all said and done, don't ever fucking doubt me again," that's what McGregor has bellied.
https://www.youtube.com/watch?v=RHLGE1ow_98
It's also being promoted at home and it's being promoted offline too.
In Dublin, on the Wexford Street area, McGregor-Mayweather mania is catching eyes in two different directions.
Boyle Sports have erected a gigantic banner that wraps the whole way around the Karma Stone Bar and it's safe to say that you wouldn't miss it.
'They say he has no chance but... we like his odds', the slogan reads. Fitting.
From afar, you can really get a picture of how prominent it is.
Conor McGregor didn't just dream that he would one day be plastered over buildings like this. He knew it.
He uses the law of attraction to explain his rise.
https://www.youtube.com/watch?v=e3jwYzxnqv0
