The Will Grigg situation may be getting out of hand.
The Northern Ireland and Wigan Athletic striker has obtained cult status due to the song coined in his honour - "Will Grigg's on fire", a reworking of "Desire", a dance track from 1996.
https://twitter.com/SportsJOEdotie/status/745315400511066112
Grigg didn't see a minute of action in the group stages of Euro 2016, but is arguably Northern Ireland's most famous player. Mats Hummels was even asked if the German defence was terrified, because Will Grigg is on fire.
https://twitter.com/SportsJOEdotie/status/744970902622736384
Arsenal's Twitter account also looked to get in on the Will Grigg 'banter', and tweeted this before the game between Northern Ireland and Germany, looking to capitalise on the Will Grigg phenomenon to showcase Mesut Ozil's highlights from last season.

Harmless stuff, but it didn't go well. So much so the tweet was deleted, and Arsenal offered something of an apology in their next tweet.
https://twitter.com/Arsenal/status/745267860826628100?ref_src=twsrc%5Etfw
Which also didn't go well.
It turns out people on social media are difficult to please, who knew?
