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26th August 2022
07:55am BST
"Thanks to this association, the club's new partner AC Momento will be in charge of organising this season the auctions of the shirts worn by Atletico Madrid players during a selection of the season's matches," a statement on Atletico's website said.
"To access this unique opportunity, fans will have to download the Momento Market application and through it they will be able to opt for live auctions during the matches.
"With the start of the new football season, Momento Market will offer all fans this option from the start of the match until after the final whistle."
https://twitter.com/Atleti/status/1562461384423575553?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1562461384423575553%7Ctwgr%5E4ba474da261408cb923ce5fd0d920c530561937a%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.sportbible.com%2Ffootball%2Fatletico-madrid-players-will-no-longer-offer-their-shirts-to-fans-20220824
Momento will only auction the shirts of players who played in the first half for Atletico, meaning that those playing will have the option to keep their second half kit for their own collection or to gift as a fan or swap with an opposition team member.
Atletico's change of policy comes after Dutch side Ajax recently announced that they were banning signs asking for shirts due to the fire safety hazard they possess.
Whether supporters will actually want the shirt is another question. Earlier this month it was revealed that the Spanish club's new home kit was the worst selling of all time, with fans left angered by some of the changes to the design.
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