The adidas video accompanying the launch of AC Milan's new third kit is pretty creative.
However, fans of the sleeping giants (and those of their rivals) have seen through the glitz and made a cutting observation.
Here's the video - can you work out what's missing?
https://twitter.com/adidasfootball/status/759035904556015616
These guys seem to have figured it out.
https://twitter.com/blueorbrownone/status/759043540311683072
https://twitter.com/AhmadHakami1988/status/759043255585550337
https://twitter.com/SusoNiangBang/status/759037921378775040
Milan have paid money for just one player this summer - new striker Gianluca Lapadula - and could be about to let Carlos Bacca become the latest man to leave the San Siro just one year on from his big-money move from Sevilla.
And, judging by the reception Riccardo Montolivo got when Milan shared a team photo, a new midfielder might be required too.
https://twitter.com/ThisIsKais/status/759140048143060992
https://twitter.com/Lukaszak/status/759142169424883713
https://twitter.com/Saavior16/status/759140697328979968
Fans pining for the club's glory days are none too happy after seeing the
Rossoneri finish outside the top six for three straight seasons, and they remain unconvinced that a new kit alone will solve all their problems.
The kit itself, by the way, represents the green part of the Italian
tricolore flag. The away kit for 2016-17 is white, to complement the recognisable red and black stripes of home strip.
https://twitter.com/acmilan/status/759037296351907845
We suppose it is *technically* green. Might have been a bad idea to stand in front of a backdrop that shows how far they're pushing the definition, though.
Listen to our GAA podcast with Colm Parkinson. Click here to subscribe on iTunes.
https://soundcloud.com/sportsjoe-gaa-hour/personal-abuse-from-pundits-and-dull-quarter-finals