Never mind the fact that Manchester United might just have pulled off the transfer of the summer, let's talk about the really important stuff, shall we?
And what do we mean by that? Why, hashtags of course.
Romelu Lukaku has been officially unveiled as Jose Mourinho's new striker. Standing on a poolside red carpet in Beverly Hills, images of the Belgian wearing his new team's shirt have been fired out from all of United's social media accounts.
Coming within a year of Paul Pogba's big money return to Old Trafford, United have clearly learned the value of making a big fuss about their high profile new signings on social media. So, with #pogback still relatively fresh in everyone's minds, there was understandably a great deal of intrigue as to how United would hashtag Lukaku's big money move.
In the end, they went with the alliterative #RedRom and, because this sort of thing really does matter to some modern football fans, it sparked almost as much debate as the transfer itself.
Naturally, there was plenty of criticism...
https://twitter.com/LucaKK44/status/884450648267382785
https://twitter.com/LacaXhakaa/status/884450105755017216
https://twitter.com/BenDonoghue1234/status/884449481655291904
https://twitter.com/A_CS_9/status/884456485509640192
Some appreciation...
https://twitter.com/PedUK/status/884448150798434305
https://twitter.com/OldDrawford/status/884454438626349056
https://twitter.com/ontothebar/status/884461409660280832
And a fair share of Stephen King's The Shining references...
https://twitter.com/billrice23/status/884449253006987265
https://twitter.com/oohhangon/status/884453237167976449
https://twitter.com/jpmof/status/884450484093943808
https://twitter.com/rifaatfakih/status/884462242216980480
