And so, just as some of us suspected, Paddy Power's 'sash' shirt sponsorship of Huddersfield Town wasn't quite as it seemed after all.
While many expected the bookmaker to simply reduce the size of their logo on the Terriers' shirts ahead of the new season, they've actually gone one stage further - removing the logo entirely.
This is all part of their newly launched Save Our Shirt campaign, where they are calling on brands to stop sponsoring football shirts.
https://www.youtube.com/watch?v=LqzsswauJBY&feature=youtu.be
In response, we've had a look at how all 20 Premier League home shirts would look if their sponsors - main and sleeve - were removed entirely...
