WATCH: Jesse Lingard’s cringeworthy ‘dab’ tutorial is mocked for being ‘beyond embarrassing’

Oh dear. Oh dear, oh dear, oh dear.

As you will be aware, Chevrolet are Manchester United's main sponsors. Sure the club boast everything from official tyre partners (Apollo Tyres) to global noodle sponsors (Nissin Foods), but it is the motor company that pay top dollar to sit proudly on the player's chests. Unfortunately the cost of such multi-million pound investment is that you've got to appease your sponsors by carrying out unedifying acts of promotion. These usually take the form of cheesy adverts or awkward live presentations. But this? This is next level shit. Unless you've been living under a rock, you'll know that the 'dab' is a dance move that originated in the Atlanta hip-hop scene. It's permeated all areas of modern youth culture, including football, with the likes of Paul Pogba and Jesse Lingard using it to celebrate goals. The latter features in this achingly cringeworthy 'Dab University' tutorial, courtesy of Chevrolet. In it, he teaches embarrassed looking teammates Timothy Fosu-Mensah and Cameron Borthwick-Jackson how to dab correctly. He seems to enjoy, they very much don't. https://twitter.com/chevroletfc/status/758351475877654528 Neither it seems do the embarrassed public, who responded to the video was sheer revulsion. It's safe to say that this particular promotion may have backfired a tad... https://twitter.com/MartiaSeyi/status/758354251856904192 https://twitter.com/SibsMUFC/status/758358096121106432 https://twitter.com/UtdViews/status/758352296417689600 https://twitter.com/GmAj21/status/758367415197655044 https://twitter.com/ryanmiles25/status/758367552376545280 https://twitter.com/Hamburgooner/status/758361171963502592 https://twitter.com/Devil_Red_1878/status/758354844243619840 https://twitter.com/khalifehassan/status/758369648358416384 https://twitter.com/SchweiniMeister/status/758356315395747840 Listen to our GAA podcast with Colm Parkinson. Click here to subscribe on iTunes. https://soundcloud.com/sportsjoe-gaa-hour/munster-football-domination-and-jim-mcguinness-the-movie