Mbappé has hidden the sponsor in all of his photos.
Kylian Mbappé has been hiding the Budweiser logo on the Man of the Match Awards on purpose to avoid promoting alcohol at the World Cup.
Mbappé has also failed to appear in front of the media at the tournament so far in a bid to avoid any questions about his future at Paris Saint-Germain.
https://twitter.com/ESPNFC/status/1599705143615815683
The French Football Federation have pledged to support the forward in boycotting the media and have also promised to pay any fines that come their way.
France's star man has been awarded the Man of the Match award on two occasions so far but in each photo has refused to display the Budweiser logo as he refuses to be associated with the main sponsor, according to L'Equipe via
AS.
https://twitter.com/JonBoafo/status/1599043191130374146
As a result of his image rights policy, Mbappé has the right to not advertise alcoholic drinks, junk food and betting companies. It is believed that the forward - who is a role model to many around the world - doesn't want to damage his reputation by promoting alcohol.
After scoring a brace in Les Bleus' 3-1 victory over Poland in the last 16 on Sunday, Mbappé is now the World Cup's top scorer so far with five goals to his name. Lionel Messi, Marcus Rashford, Enner Valencia, Cody Gakpo and Alvaro Morata are all in joint second on three goals each.
France will now play England in their quarter-final on Saturday evening.
Read next: World Cup 2022 Day 16: All the major action and talking points.
