You've really got to feel for the folk looking after Man United's twitter account.
Such is the feeling of misery and anger amongst the Old Trafford faithful these days that every tweet is greeted with some level of resentment or snarkiness.
Good news is very much at a premium, and it seems even nostalgia doesn't work in brightening the spirits of their nearly 7 million followers. Quite the opposite in fact.
On Monday morning, following the weekend's pitiful 1-0 defeat at home to Southampton, the official account marked the two-year anniversary of signing the ever-popular Juan Mata from Chelsea.
https://twitter.com/ManUtd/status/691540017420853250
If the desire was to boost moral and turn all those frowns upside down, it failed. Badly. In fact it only served to fan the flames of simmering fury.
Here are just a few of the less than appreciative responses...
https://twitter.com/JaliscoChico/status/691540110966427648
https://twitter.com/b0redinbucks/status/691540110232424449
https://twitter.com/KirtanPatel666/status/691541964483903489
https://twitter.com/GEORGEGiNES312/status/691541712804511749
https://twitter.com/KawumaMirundi/status/691541687429132288
https://twitter.com/seanwebb87/status/691540873696378880
https://twitter.com/Hsingh44/status/691540849579180032
https://twitter.com/IndrAnilDey_/status/691540470145482752
https://twitter.com/NaveenkumarRM3/status/691540241891504129
