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2nd March 2017
11:04am GMT

But the era of one single sponsor sitting proudly on a Premier League football shirt is over. The Mirror report that from next season, clubs have been given the go-ahead to have sponsors on their sleeves as well as chest.
"The shirt sleeve used to feature the Premier League logo and title sponsor. But the decision was made to do away with the title sponsor - most recently Barclays - from the start of this term. The Premier logo will still feature on the left sleeve with the advertising on the right."It's the first extra sponsor allowed on English top-flight kits in nearly 40 years and could swell club coffers by as much as £10m-a-year. Perhaps it's the start of F1 style advertising everywhere as footballers become walking billboards. A new era is coming...

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