Liverpool have released their new kit for the 2016/17 season, and it has brought a new wave of hope.
The 2015/16 campaign was more or less a wash from the get-go, with Jurgen Klopp given licence to determine his best team in the knowledge that anything beyond consolidation would be a bonus.
And that bonus has arrived in the form of two cup finals and a chance of Champions League football returning to Anfield if the club can defeat perennial Europa League winners Sevilla in Basel on May 18.
https://twitter.com/SportsJOEdotie/status/729786072897589249
When combined with the symbolic new leaf of
a shiny new kit, Reds fans are daring to dream.
Of course, the 'next year will be our year' sentiment is nothing new.
https://twitter.com/enriquejsalazar/status/19628032336
So much so that it was the subject of mockery as long ago as 2010.
https://twitter.com/WillNicholsEsq/status/18916940307
That didn't stop it continuing in 2011/12...
https://twitter.com/myomonaija/status/107508549256626176
2012/13...
https://twitter.com/EnamDarknight/status/236762201216675840
And 2013/14.
https://twitter.com/kurt6388/status/371927889530208257
https://twitter.com/Dking139/status/371341975661707265
Although it had begun to get a little tongue-in-cheek by then.
https://twitter.com/JohnM75/status/368745573953724416
After the second-place finish in 2014 there was cause for optimism last season.
https://twitter.com/conorhawkins17/status/500966334185107456
https://twitter.com/Heinrich_90/status/500959368670883840
But it was too much to expect more of the same this season. Oh, wait.
https://twitter.com/RKT_YNWA/status/636940005072609280
You can't fault their optimism.
https://twitter.com/josh_fairburn98/status/728329446281912322