Paul Pogba is not just the world's most expensive football player, he's also the sports world's first genuine social media superstar.
A status confirmed when he became the first player on the planet to get his face made into his own bespoke emoji.
The move was not a universally popular one with football fans, some of whom suggested he should be focused more on justifying his eye-watering price tag on the pitch rather than his social media presence.
Because at times it's hard to tell if Pogba is a footballer with a very astute social media marketing strategy or a just social media brand that does a sideline in professional football.
However the Manchester United midfielder has now upped his social media gimmickry another notch as he stepped out to play Leicester with his emoji emblazoned on his boots.
https://twitter.com/ThePLZone/status/828276149109276672
Needless to say, football fans are not dealing with his latest advance for brand Pogba particularly well.
https://twitter.com/Bonganisway/status/828281730574536705
https://twitter.com/liannesanderson/status/828280210734850050
https://twitter.com/adam_cosgr0ve/status/828278663678480384
https://twitter.com/Dec10Smith/status/828278456991543301
You wonder what Sir Alex Ferguson is making of all this?
Catch up with this week's episode of 888sport Football Friday Live
