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28th February 2015
12:43pm GMT
The Vikings have swapped their black-and-white hoops (above) for the stripes traditionally worn by Newcastle United, the last team managed by Bobby Robson, and 100% of the proceeds raised through the sale of the jersey will go to the Sir Bobby Robson Foundation.
Emblazoned across the front of the shirt is the logo for the charity, in the space which Widnes' regular sponsor The Parcel Centre has kindly vacated.
O'Neills has also generously reduced the wholesale cost of the limited edition jersey to maximise the amount of funds that will be raised for the foundation.
Newcastle legend Peter Beardsley has been named as a Widnes Vikings Ambassador in the lead up to the biggest weekend of the year for rugby league.
Speaking about the shirts, Beardsley said: “The Sir Bobby Robson Foundation is a charity which is close to the hearts of everyone in Newcastle so it’s great to see Widnes Vikings offering their support ahead of the Magic Weekend at St. James’ Park.
“I’m sure Widnes’ black and white shirts will be very popular with Newcastle fans and we look forward to welcoming the club and all of Super League to the city in May.”
Didi Hamann, who played for Newcastle between 1998 and 1999, has also shown his support for the cause.
Beautiful jersey ... good cause. There's no way we're not buying one.Explore more on these topics:
