They went to the ends of the earth... literally.
Zenit St. Petersburg left no glacier unturned in their quest to grab attention with their new kits.
The Russian club released the 2016/17 jersey line and, in true modern-day football fashion, they jumped the shark with its reveal (or whatever swims in the Arctic).
We've seen worse, in fairness.
Last season, Liverpool had a big crowd and a big screen build up their unveiling.
https://twitter.com/NBFootball/status/586514629855207425?ref_src=twsrc%5Etfw
This season, Manchester United had Juan Mata on stage with freestylers.
https://twitter.com/RobDawsonMEN/status/757098934905045000?ref_src=twsrc%5Etfw
West Ham hired a rapper.
https://twitter.com/BeardedGenius/status/754399904211042304?ref_src=twsrc%5Etfw
Atletico Mineiro had this.
https://twitter.com/LucasSposito_/status/699623272430882821?ref_src=twsrc%5Etfw
Now, Zenit St. Petersburg have gone to an oil platform in the Arctic to make their announcement.
https://twitter.com/fczenit_en/status/758283718612180996
https://twitter.com/fczenit_en/status/758361037003493376
https://twitter.com/Code_Fakhry/status/758478715605037056
"The journey of Zenit to the Arctic came at the invitation of Gazprom Neft and the team started the journey in the early hours of the morning," the report reads.
"The blue-white-sky blues flew to the village of Varandey and from there by helicopter to the platform. Here the workers on Prirazlomnaya became the first of our 15 million fans to see Zenit new home and away kits."
Because those pictures couldn't have been put in the club shop without all of that nonsense.
Just release the bloody kits.
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