Fair play, this is genius
Hot on the heels of some of FIFA's best known sponsors ending their association with them (Castrol, Continetal Tyres, Johnson & Johnson) after their contracts ran out, another company has stepped in with a very innovative idea.
SKINS, who make the tight under gear clothes that are very much in vogue these days, have proudly announced a 'non-sponsorship' agreement with FIFA which royally takes the piss out of the governing body.
With lots of clever allusions to various allegations about FIFA and their dealings, it is a really smart way to get the company's name out there, as well as taping in to the disenchantment most football fans have with the way the sport is run.
Well played SKINS marketing team, take the rest of the day off.
https://www.youtube.com/watch?v=2QrjXoMgtvI&feature=youtu.be
