The BBC are not showing live coverage until the final two days at Augusta.
For years, golf fans in Ireland and the UK never knew they had it made.
Amen Corner, Azaleas, Green Jackets, Fred Couples all there and completely interrupted.
Moving times, new media markets, innovative coverage and financial realities have all combined to see the BBC lose a big chunk of that live coverage pie.
Golf fans wanting to follow the action from the US Masters, on Thursday and Friday, have the option of tuning into Sky Sports or Setanta.
The option of watching that golf without a message from their sponsors? Not so easy.
Expect social media to eat its own fist with rage, over the next two evenings, as crucial birdie putts and bunker save attempts are book-ended with glowing windblower reviews and fast-paced adverts about an even rounder ball with 72% more dimples.
Ad breaks, over the two stations, will vary from anything between 60 seconds and two and a half minutes. Here are some handy things you can see and do while the broadcasters are covering their costs, and during one of Monty's stories about himself.
Arm curls
If you can't find dumb-bells, a dinted can of beans should suffice.
Pop the kettle on and get a tea-bag in the cup
How you go from there is entirely your call...
https://twitter.com/JOEdotie/status/694992042284474368
Watch six of the UFC's quickest ever title fight knock-outs
All told, these KO triumphs will take 96 seconds.
Conor McGregor (v Jose Aldo) - 13 seconds
Ronda Rousey (v Cat Zingano) - 14 seconds
Andrei Arlovski (v Paul Buentello) - 15 seconds
Ronda Rousey (v Alexis Davis) - 16 seconds
Frank Shamrock (v Kevin Jackson) - 16 seconds
Frank Shamrock (Igor Zinovlev) - 22 seconds
View ALL of Aston Villa's Premier League goal chances this season
Should take you about 70 seconds, which includes their 22 goals.
Watch Shane Long's goal against Germany
Just because.
https://www.youtube.com/watch?v=ceG7EUOjDGg
And you'd probably have time to watch it again from a different angle.
https://www.youtube.com/watch?v=jCSBA52UBk4
Watch the greatest try of the Joe Schmidt reign
Nine passes, 80 metres, 19 scintillating seconds finished off by Jamie Heaslip.
https://www.youtube.com/watch?v=a9wcuHtWfX4
And read this but remember... IT WAS AGAINST ITALY!
Watch the greatest sport on earth, Bo-Taoshi
Two minutes of this Japanese pole-toppling game will make you a better person.
https://www.youtube.com/watch?v=kNVkXNdH2mA
If you're watching on Sky, there are further holes you can watch via the red button.
And, if you have a few extra seconds to spare, add us on Snapchat by clicking the image below.
