If you've been following Conor McGregor's social media in recent months, you'll have noticed that it is now dominated by promotion of his new whiskey.
There are fewer training pictures, almost no trash talk and very little discussion of his fighting future but there is an awful lot of retweeting of Proper No. Twelve reviews from satisfied customers.
McGregor prides himself on his new whiskey brand and even managed to negotiate for its logo to be placed on the Octagon's mat for UFC 229, which was one of the UFC's most successful pay-per-views of all time.
The former UFC featherweight and lightweight champion's head coach, John Kavanagh, recently questioned whether 'The Notorious' would fight again because of the money he's making from Proper No. Twelve.
"Will he fight again? I don't know. I know him as a person and know that coming off two losses - even though one was boxing - will be hard for him. But he's 30, two kids, and has a big whiskey deal that's making him more money than fighting ever did," Kavanagh told the
Sunday Independent earlier this month.
https://www.instagram.com/p/BrlVreYh5lW/
"Would you get up in the morning to be punched in the face? I don't think so. But he'll probably call me tomorrow and say: 'What did you say that for? I'm fighting in March.' So I don't know."
However, McGregor insists that money was never his motivation to venture into the whiskey game but rather, it was to leave a lasting legacy.
https://twitter.com/TheNotoriousMMA/status/1076904730142609409
The money can't hurt though...
