Joe Rogan has explained the real reason that we are not getting Conor McGregor vs. Donald Cerrone.
Dana White revealed last weekend that the fight between 'The Notorious' and 'Cowboy' was nowhere close to a done deal, claiming that the UFC is instead looking at other potential opponents for Cerrone.
White likes the idea of Cerrone vs. Al Iaquinta despite all signs pointing to a match-up between McGregor and 'Cowboy' after the pair of lightweights verbally agreed to fight earlier this year.
Cerrone continues to bang the drum for a red panty night but it's now looking unlikely, with Rogan revealing the ridiculous reason that the fight fell apart.
"They were trying to do 'Cowboy' vs. Conor and apparently the sticking point was that it was going to be a co-main event," Rogan said on a recent podcast.
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"I think the idea is that they want to have world titles on the line in main events for pay-per-views."
McGregor remains the biggest draw on the UFC roster and it makes no sense for the promotion not to make an exception every now and then when it comes to main events.
'The Notorious' can carry an entire card on his own so there's no need to have a belt on the line or if the UFC is adamant to deliver a title fight on every pay-per-view then who's to say that the matchmakers are not able to set up a non-title main event and drop a title fight to co-main status?
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If anything, it makes sense to put a title fight in one of the UFC's less popular divisions as co-main event to a McGregor fight so that the champion and challenger will get a bit of shine from the Irishman.
"I think he's only interested in big fights, like things that excite him now, because he's got so much money and so much success. It's just one of those things," Rogan added.
"But the main event of (UFC 202) was a non-title fight. Conor vs. Nate Diaz, that was non-title. The last one, the fact that it was a non-title fight (didn't matter) because it was the biggest pay-per-view of all time."
