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3rd October 2016
08:05am BST

“I hear a lot of people say the reason I don’t call the shots and that I’m not happy with my income is that I don’t sell fights. People have said that to me and they’ve said it about me. I’ve heard people say, ‘Jose needs to be a better marketer; he needs to sell his fights more.’ But that’s not the philosophy I was raised with. My coach is a martial artist. I’m a martial artist. What we do starts with respect."Aldo believes that MMA has lost its way, claiming that the way its competitors are selling fights goes against everything the sport should stand for. He doesn't buy into the fact that fighters need to make the headlines for the wrong reasons in order to drum up hype, and if that's becoming the norm he doesn't want any part of it.
"Where the sport is going is not respectful. The people who are selling fights are people who are giving each other the middle finger, throwing objects at press conferences, getting caught snorting cocaine and making headlines for all kinds of wrong reasons." "What I was taught and what I believe in is, I do my best inside the cage. I believe people want to watch me for my ability as an athlete.If the direction the sport is going is you’ve got to make headlines for the wrong reasons in order to be worthy of respect and in order to be worthy of the right income, it’s not something I’ll ever be on board with.”The GAA Hour podcast is out every Monday and Thursday. Subscribe here on iTunes or listen on Soundcloud (if you want to).
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