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18th November 2015
06:02pm GMT

McGregor is also the embodiment of the modern celebrity athlete. His supreme confidence and colourful personality (not to mention his elite-level fighting ability) rejuvenated a somewhat stagnating featherweight division, quickly running out of marquee challengers for Jose Aldo. He was the superstar the UFC needed to boost the popularity of the 145lb division, and his antics outside the cage allowed him to cross over into the mainstream media, albeit not quite on the same level that Rousey managed. However, with great fame comes great begrudgery, and the disgusting reaction to Rousey's first defeat from the merciless internet troll mob provides a perfect blueprint of what to expect when Conor McGregor gets handed his first loss inside the Octagon. https://twitter.com/_DMVern/status/665782459653619712?ref_src=twsrc%5Etfw The celebration of Rousey's failure overshadowed a phenomenal performance from Holm. She had the perfect gameplan and executed it flawlessly to achieve the impossible, and she deserves every accolade for it, but sadly, the focus was not on Holm after the fight. The haters and bandwagoners were waiting for Rousey's fall, and when it finally happened, the immediate response was an endless slew of memes, video edits and gags all designed to twist the knife. It escalated to the point where Floyd Mayweather took the moral high ground and condemned the abuse, even after his previous with Rowdy. https://www.youtube.com/watch?v=qGA_hYE9fpI For many, the justification for the abuse was Rousey's gamesmanship leading up to the event, which began at the weigh-ins and ended with her refusal to touch gloves before the fight. If those relatively small acts of unsportsmanlike behaviour were enough to spark such an extreme reaction from the baying public, imagine what's in store for McGregor after all his trash-talk, insults, belt-stealing and general antagonising, the first time he doesn't back up all the talk.
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