Whether you like UFC or not there is one thing everyone can agree on.
It's is a promotion that knows exactly how to sell and market the sport.
And when you have someone like Conor McGregor to help out with that, well it makes it an awful lot easier.
The Irishman is now a global name after his incredible 13 second demolition of Jose Aldo last week in the world featherweight showdown in La Vegas.
Rio Ferdinand is the latest sportstar to hop aboard the McGregor wagon, and he tweeted this morning about a press conference before UFC Go Big when McGregor told Rafael Dos Anjos about what he was doing for all of the UFC fighters with his motormouth.
https://twitter.com/rioferdy5/status/678179239963832320
Conor McGregor @ UFC "Go big" Press Conference.
Posted by DJ Reminise on Saturday, 5 September 2015
Rory McIlroy liked the post and decided that golf could do with a few Conor McGregor's too.
https://twitter.com/rioferdy5/status/678185140577808384
And then Ferdinand made a bold comment about his own 'Notorious' ambitions
https://twitter.com/rioferdy5/status/678186887798988800
