Dana White will be pulling his hair out.
There's a UFC card on tonight in Denver with genuine title implications in a few divisions.
The winner of the main event between Valentina Shevchenko and Julianna Pena may very well get the next women's bantamweight title shot and who knows, if either Donald Cerrone or Jorge Masvidal have another impressive performance they could be thrust right into the welterweight title frame.
Top-ranked bantamweights Raphael Assuncao and Aljimain Sterling will be slugging it out on the preliminary card for a possible title eliminator in their next trip to the Octagon too.
But the truth is, more people care about what's happening on Conor McGregor's social media channels than are bothered tuning in for the event.
https://twitter.com/SportsJOEdotie/status/825425465510879232
The Notorious knows that too.
While the world's largest MMA promotion is putting on a card that will be free for the American audience to watch on Fox/Fightpass, he's having his own PPV event.
For just a few euro, you can tune into 'An Experience with Conor McGregor' live from Eventcity in Manchester tonight. The UFC lightweight champion will be interviewed by MMA Hour host Ariel Helwani in front of a sold-out crowd and to promote the event, he took a shot at the promotion where he made his name.
He undermined the UFC Denver card with an expletive-laden Instagram post claiming that his interview will garner more attention, which is probably true.
In the brief caption he told just about everyone where to go, including the UFC, Floyd Mayweather, boxing, WWE and you, that's right, he even said 'fuck you' too.
This man's a marketing genius.
https://www.instagram.com/p/BP0mts0htrd/
