Conor McGregor tends to play a role when he's in fight-hyping mode.
In the weeks leading up to the pay-per-view he invariably finds himself headlining, 'The Notorious' abandons his martial arts principles and adopts the character of a salesman, selling the public on the must-see nature of an upcoming bout.
To do so, the UFC featherweight champion must force fight fans to either want to see him win or want to see him lose, to the point that they're willing to splash out their hard-earned money to watch the contest.
It involves ramping up the interest levels via press conference high jinks, unforgettable sound bites and cultivating a very real sense of dislike between his opponent and himself.
https://www.youtube.com/watch?v=GEIyAE2zKmI
It comes in handy that all of the above activities tend to wind up his rivals to the point that he's very much in their heads before the Octagon door slams shut.
But behind all the fight-hyping lies a martial artist, as humble in victory as he is in defeat.
Over the years, he's readily admitted that his trash talking persona is something of an act and somebody has put together all of the classiest moments from his career thus far.
Enjoy.
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