Say what you want about Joe Rogan, but he certainly knows how to sell a fight.
Not that the main event of UFC Dublin needs much selling, particularly to Irish fans.
We've rising Irish lightweight Joseph Duffy trying to make it 3/3 in the UFC against one of the most exciting young fighters on the roster, Dustin Poirier.
Rogan puts it best in the new promo for the event. Although the winner of this fight is unlikely to get a title shot from the outcome, they will certainly be thrown into the "one to look at" category in the promotion's most populated division.
https://www.youtube.com/watch?v=OP_69gE-JW0
