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6th October 2015
09:15am BST

“This is a significant result for the game in Japan. It shows that the general population there appreciate the sport and the amazing performances of their national team over the past few weeks. The highlight, of course, was the incredible win over South Africa in Brighton but Japan have set this entire tournament alight with how they have performed in all their games. Their style of play has really caught the imagination of rugby fans around the world and, as these broadcast numbers indicate, in Japan." “This boost in interest could not be better timed as Rugby World Cup will venture outside of traditional rugby heartlands for the first time in 2019. It really has given the event a major shot in the arm.”The record might not last long as Japan’s final pool match takes place on Sunday against USA.
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