"This is mine. No-one can ever take this away from me now. I'm an All Black." - Richie McCaw
How does a small country on the edge of the earth produce the most dominant team in sport?
That is the premise of a new documentary on the mighty All Blacks, which is airing just in time for the start of the 2017 Lions Tour.
Warren Gatland and his band of choir-singing rugby players are the latest band of brothers to land in The Land of the Long White Cloud and attempt to beat New Zealand at their national sport; their national obsession.
As anyone that follows the ill-fated 2005 Lions Tour, Super Rugby or The Rugby Championship will tell you - the ABs take some beating and those beatings are few and far between. Indeed, only three teams have beaten New Zealand in a home game out of their last 73.
'Beneath the Black' talks to All Blacks legends Richie McCaw, Sean Fitzpatrick and Dan Carter about what it means to wear that famous black jersey and travels deep into rugby heartlands in the North and South Islands.
It will certainly be a tough task for the Lions but, as Ric Flair once said, if you want to be the man, you've got to beat the man.
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