It's easy to see that this is an international business.
Sports Direct have released their shirt sale stats for the Premier League's 2014/15 season and it makes for some interesting reading.
Of all the Sports Direct stores scattered around the UK and Ireland - and further afield - some fans aren't getting their club's jerseys in their respective home cities.
Whilst Arsenal, Spurs and Chelsea's shirt sales all top in London, so too does Man City's, United's and Liverpool's.
In fact, only Aston Villa - of the released figures- don't sell the majority of their shirts in England's capital, with Dublin recorded as the club's biggest Sports Direct seller anywhere, even ahead of Birmingham.
Man City actually have nine more popular areas than Manchester for their sells whilst Chelsea's second best-selling part of the world is Lagos in Nigeria.
United and Liverpool sell more in London but both have more success in Dublin than they do at home. Check out some of these stats produced by Sports Direct.
