It's tough work being a corporate sponsor of a Premier League club.
You want to put the partnership to good use, as
some of Manchester United's partners have attempted in the past, while showing you have your finger on the pulse.
Nivea's creative team must have jumped for joy when they found the perfect way to blend their men's grooming products with a certain German who has just taken the helm at Anfield.
We love a good pun here, but even this made us cringe.
https://twitter.com/Kristian_Walsh/status/658295386868686849
We're eagerly awaiting the responses of fellow sponsors Dunkin' Donuts. Creme of the Klopp, perhaps?