Phil Jones perhaps needs to have a word with himself - or his social media manager.
There is no doubting that the Manchester United defender's heart is in the right place, and he doesn't come across as the type to have a focused strategy regarding his own personal brand and image rights.
Nevertheless, the fact he has his own 'logo' which he (or his representatives) add to his social media posts has caused much amusement amongst fans who see him as an unlikely 'brand'.
However, his latest post - clearly meant as a tribute - has p*ssed off a fair few United supporters.
Saturday marked the 58th anniversary of the tragic Munich air disaster in 1958, which resulted in 23 fatalities, including eight of the legendary Busby Babes.
Jones tweeted the following image to mark the occasion...
https://twitter.com/PhilJones4/status/695922644877778944
It is of course a poignant image and a tender sentiment. But the addition of the player's logo and official social media links emblazoned over the black and white image was seen by many as crass and insensitive.
They certainly made their unhappiness clear...
https://twitter.com/UtdRantcast/status/696028524436705280
https://twitter.com/unitedrant/status/696030153500192768
https://twitter.com/aboycalledyoung/status/695943196585631744
https://twitter.com/Malachians/status/696097133137539072
https://twitter.com/Yahnited/status/696104490177589248
https://twitter.com/SnakehipsSam/status/696126507647901696
https://twitter.com/surfacezebra/status/696130561623064577
