In high demand.
The difference between winning the league [or at least looking likely to do so] and finishing bottom is £34 million a season.
TV money totalling £1.6 billion is making its way into the bank accounts of the 20 teams that contested the 2014/15 Premier League season.
While each club gets an equal share of domestic and overseas TV rights cash, certain clubs have enjoyed a more fruitful season.
Aside from their own commercial endeavours, that is down to Merit Money [based on their final league placing] and the amount of times they appeared on TV.
Manchester United top the list for appearances on the goggle box. Louis van Gaal's side were on TV a staggering 27 times. Second place goes to their near neighbours, Manchester City. Arsenal, Liverpool and champions Chelsea follow.
Newcastle - due in lare part to their flirtations with relegation - are sixth on the TV appearances list, on 20.
Perhaps this was all part of Mike Ashley's cunning plan when he allowed Alan Pardew to jump ship to Crystal Palace.
Graphics hat-tip to 101 Great Goals
