We've been here before.
Last summer hurling was shown on Sky Sports for the first time, and English viewers' reaction was a mixture of curious fascination, excitement, and confusion, but most were impressed by the unique game.
Now the fastest field game in the world has made its way across the Atlantic Ocean, and into the living rooms of Canadian sport fans.
Canadian broadcasters Sportsnet last night screened a replay of Kilkenny vs Wexford in the Leinster semi-final, and the reaction was predictable, if entertaining.
Some were mesmerised by the sport.
https://twitter.com/mattfharris/status/614264531569766400
https://twitter.com/franklloydwrite/status/614267947914293248
https://twitter.com/peterdawe/status/603369641885487104
Others were intimidated.
https://twitter.com/M_M_Willy/status/614257844326662144
https://twitter.com/peterdawe/status/603369641885487104
Quite a few were enthralled.
https://twitter.com/IceDogsThisWeek/status/614264119085137920
https://twitter.com/GarLeeroyBurkey/status/614458071788716032
While some were just confused.
https://twitter.com/wallin_r/status/614267479678951425
https://twitter.com/Archaeologuy/status/614260459680587776
https://twitter.com/TheFalconer/status/614260127890214913
https://twitter.com/HurlingCrazy/status/614360310355525632
H/T
Hurling Crazy.