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16th November 2021
09:49am GMT

12 September 2021; Dervla Higgins of Galway celebrates after her side's victory in the All-Ireland Senior Camogie Championship Final match between Cork and Galway at Croke Park in Dublin. Photo by Piaras Ó Mídheach/Sportsfile[/caption]
It hints at some long overdue co-operation and joined-up thinking between the pair and, down the line, it may speed up the desired process of merging the two associations. In the short term, it will surely lead to a better, more supported and marketed game for the players and its supporters which, for all involved, is surely only a positive thing.
Sinéad McNulty, Camogie Association, Ard Stiúrthóir said: "We are excited about this commercial arrangement with the GAA and see it as a positive step forward for Camogie to maximise the ever-growing commercial potential of our sport."
Peter McKenna, GAA Commercial Director, said that the move reflects the growing potential of camogie.
"We are delighted that we will be representing the Camogie Association across its sponsorship opportunities and broadcast rights.
"Women's sports continue to go from strength to strength and camogie is at the forefront of that growth. We are committed to supporting the Camogie Association to reach its commercial potential over the coming years through this agreement."Explore more on these topics:

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