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11th August 2016
09:54am BST

It's simple, no-nonsense, everyone knows how to find you.
The only problem is when someone of the same name goes and makes themselves globally renowned - not only that, but they've got a more difficult handle like @joeclarkek1.
https://twitter.com/joeclarkek1/status/763427806512578564
So even though the hero teed it up, people still got confused.
https://twitter.com/Mistyuk11/status/763446961399799808
And Joe Clarke himself was caught up in Joe Clarke euphoria/confusion.
https://twitter.com/joeclarke/status/763446673699897344
But he tried his best to make it obvious.
https://twitter.com/joeclarke/status/763445657025802240
This didn't help things.
https://twitter.com/BritishCanoeing/status/763444646991294464
Come on Joe.
https://twitter.com/matthewcpinsent/status/763418159449767936
We were all rooting for Joe Clarke but what about Joe Clarke?
https://twitter.com/cammcgillivray/status/763439094152192000
Eventually, Joe Clarke had to intervene and put the record straight.
https://twitter.com/joeclarke/status/763448132390776832
At least Pinsent saw the funny side.
https://twitter.com/matthewcpinsent/status/763447834846830594
Low blow.
https://twitter.com/SonaliShah/status/763448917795172352
But most people were still cheering him on. The legend.
https://twitter.com/larryslord/status/763452724461666305
https://twitter.com/tim_brannigan/status/763480612439293952
https://twitter.com/jeremydowens/status/763451035461517312
https://twitter.com/Blindpete1971/status/763476166816694272
https://twitter.com/OscarTollastUK/status/763475466959355904
https://twitter.com/zoesdevil/status/763463535955480576
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