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25th September 2017
08:15pm BST

"Lidl have been absolutely unbelievable, they came down to us on Friday to Mayo training and they brought every single player a massive bag of shopping for our preparation but they’re always doing things for players," Rowe says. "They’ve given us vouchers for the next two weeks for our shopping. We need people like that getting behind it, businesses getting behind it but getting behind every team and every county not just one of two."The ad certainly caused a stir and awareness was raised, growing stronger each year. People are starting to take notice of women’s sports and 2017 is the strongest example of that. There was a record crowd in Croke Park on Sunday, 46,286 at the game between Dublin and Mayo, it was bigger than the crowd at the FA Cup final, it was bigger than the crowd at the Cricket World Cup Final. It was the biggest attendance of any women’s finalt in 2017. Remarkable. But what is more impressive is that it is taken seriously, one of Lidl’s ambassadors in Sinead Goldrick of Dublin admitted herself that maybe women weren’t being taken seriously enough. Yet, walking through Drumcondra on Sunday evening it was the same as a week prior, Mayo fans gutted once again, genuinely. The profiles may have differed, there were a lot more mothers with their daughters, they go to the watch the men too but this time there are role models to look up, but the eery silence of an All-Ireland defeat was the exact same. And then you rewind to a couple of months ago and the Women’s World Cup, the same case applied. My father isn’t huge into sport but always gets behind his country, he had the same conversation with me ahead of Ireland’s clash against France as two years prior when the men faced France in the 2015 World Cup there was no cheerleading and he was quick to criticise them in the same manner as their male counterparts when they were completely outplayed. It wasn’t just him, Eddie O’Sullivan did the same thing, 2017 showcased in Ireland that women were being taken seriously and both Croke Park on Sunday and the World Cup proved that. But there’s so much more to do, Ireland is still miles away from making sport a level playing field between men and women. You hear of the Irish women’s football team having to share tracksuits and change in toilets, we are a far way from being where we want to be as a nation. Maybe the playing field will never be even, commercial interests often dictate that but, at least for one year, the gap grew shorter rather than a continuing divide and it’d be great to keep that momentum going.