Rowdy trumps The Notorious... for now.
In securing a uniform deal with the UFC, Reebok secured themselves two of sports fastest rising sportstars - Conor McGregor and Ronda Rousey.
Both UFC fighters are proving highly marketable and popular in the mainstream media. It helps, too, that their results are backing up their star appeal.
Reebok have produced a slick-looking advert for their latest Pump incarnation.
Rousey gets the jump on McGregor, this time, as she stars alongside Houston Texans defensive end JJ Watt. In the advert, the UFC bantamweight champion holds nothing back as she lets a heavy bag have it.
https://youtu.be/83Su7YPDz4I
We love that Reebok are still banging the pump drum.
Never helped us on the basketball courts.
Rousey, meanwhile, has been on the receiving end of a compliment from LeBron James.
https://twitter.com/KingJames/status/626179446307950592
Smart move from King James.
